So you’ve probably heard the news: Flodesk just launched the hottest thing that’s happened to email since GDPR compliance. And no offense to legally compliant emails in the EU, but this is way cooler. It’s called Flodesk Studio, and it’s a product that solves the pesky problem of your own indecisiveness around designing on brand emails. I’m about to show you exactly what Flodesk Studio is, how it works, and how you can use it to cut your email design time in half.

What is Flodesk Studio?

Flodesk Studio is an AI-accelerated email builder that adopts your unique brand kit to help you co-create emails using a single prompt. It solves the problem of branded emails taking way too long to design and cookie cutter emails being too generic to support your business goals.

Studio is a place, not a person. It starts with human design, is accelerated * not generated * by AI, and ends every time with you in full control of every pixel.

Flodesk Studio is a product separate from Flodesk’s standard email marketing platform, which means anyone can use it! Even if you’re not a Flodesk email user, you can still design emails inside of Flodesk Studio and export your creation into any email builder that supports HTML.

And if design is only half the battle, grab my email marketing best practices for small businesses for the strategy side of this equation.

How Can I Design Custom Emails Inside Flodesk Studio?

Designing emails inside Flodesk Studio’s AI builder truly could not be easier. Similar to other AI platforms like ChatGPT and Claude, Flodesk Studio starts from a prompt. Inside the prompt box, describe exactly what you want Flodesk Studio to build and then sit back and watch it design three finished directions to choose from.

Each of these design directions is already on-brand and ready to use. From there it’s yours to shape: refine further in the chat, drag and drop, or adjust pixels by hand.

Okay now I’m showing you the real nitty gritty behind the scenes of how I use Flodesk Studio from start to finish.

My Exact Prompt (and the Email It Built)

Here’s the exact prompt I used in Flodesk Studio:

I want to build an email for my audience of women small business owners in creative industries. Please create a simple header that reads “Filed under: Airborne again” and beneath that will be the body copy of my email. The copy should talk about how I’m writing this email from seat 24D of my Delta flight to NJ en route to my best friend’s surprise engagement. But of course she’s on my list so obviously I’m sending this after the fact. I’m getting over a really ugly head cold (hence the Airborne) and living off a breakfast of champs: hot cinnamon spiced tea latte with a side of anahistimines. Tie this email back to my business with “speaking of surprises” and talk about how I have a ton of new updates coming to my website that I can’t wait to unveil.

Then in the footer create a callout box with several links my subscribers can click to check out my latest IG updates, book an email setup service spot using my Google Form, book an SEO audit, check out my latest blog post, book a free 25 min reset call with me to yap about your goals for the rest of the year and get a quick sounding board (no strings whatsoever, I just want to connect with you!). Then add an image block where i can add my by sofia brown footer sign off.

Here is the branded email I co-created with Flodesk Studio in less than 20 minutes:

What Are the Features and Benefits of the Platform?

Flodesk Studio is packed with features, but I love that it’s not overcomplicated. Here’s everything I think every Studio beginner should check out.

One-Prompt Email Generation

Type what you want and hit go. Studio hands you three finished directions (visual, banner, plain text) to pick from, about 80% of the way there before you’ve touched the editor.

Automatic On-Brand Styling

No brand kit yet? No prob. Studio has pre-made ones to start from. Already have one? It stores your colors, fonts, and logo in detail so every email comes out pixel-perfect, automatically.

Edit However Your Brain Works

Refine agentically in the chat, or get hands-on with drag-and-drop stickers, rotating, resizing, and pixel-by-pixel edits. Both options are always on the table.

A Genuine Design Upgrade

Fresh modern layouts, new sticker and image shapes, and block-card styles (solid, grain, blur) make your emails look like a multimillion-dollar brand built them.

A Growing Block Library

The block library keeps growing: header, banner, list, testimonial, countdown, poll, content, invitation, personal bio, quote, recipe, and signature, with social post and custom font blocks coming soon.

Works With Any ESP

Works best with Flodesk, but you don’t have to be a Flodesk user. Export your design as HTML and drop it into whatever platform you’re already on.

Built in Public, With You

Flodesk ships new features daily, and it’s email-only for now (forms, pages, and more are coming). One heads-up: during beta, Studio only supports one brand profile per account, so plan around that if you manage more than one brand.

How Can I Start Using Flodesk Studio?

Start by logging into Flodesk Studio. If you already have a Flodesk account, it will ask you to log in using those credentials and it will automatically sync your entire branding kit! If not, you can easily create a new account and start customizing your brand right in the platform.

Adding custom fonts, colors, logo files, ensures that every email comes out perfectly on brand and doesn’t feel like cookie cutter, AI slop.

When your email creations are ready, send from Flodesk or export anywhere. This is real human design, accelerated by AI, finished by you.

What if I’m Not a Flodesk User?

Even if you don’t use Flodesk for your every day email marketing, you can still use the Flodesk Studio builder and export designs into your ESP of choice. Once you’re done customizing an email, simply click export in the top right hand corner of the builder and download the html file. Then head to your email provider and upload the html directly. The result is a beautiful, on brand email (no matter how limited your normal customizer might be).

Not sure which platform is even right for you in the first place? If Flodesk is on your list to research, I break down everything you need to know about it on the best email marketing platforms for small business.

And if you want to experience the seamless integration between Flodesk email and Flodesk Studio, check it out here and grab 25% off your first year using my partner code!

What Makes Flodesk Studio Different Than Other AI-Powered Email Builders?

Flodesk Studio is the first of its kind in the fact that they opened up the platform completely free in beta mode so users could test and give live feedback before they were “ready” to launch. I was on the Flodesk Partner call when they first dropped the news and announced the product. They told us partners that they wanted to “build a space with us” instead of just building for us.

This is the ethos of Flodesk. They want to give users the opportunity to voice questions, concerns, suggestion, and feedback during the iteration process so we all end up with the best possible product that serves our needs as small business owners! As with anything AI related, there are going to be problems. Full stop. But by adopting a building in public approach, Flodesk has ensured that user feedback is seen, heard, and adopted in real time.

Get Started With Flodesk Studio

As of right now, Flodesk Studio is completely free in beta mode. You literally have nothing to lose by trying it! Describe the email you want, and Flodesk Studio brings it to life in seconds, beautifully on-brand, ready to refine in chat or perfect by hand. Built by the world’s best designers, accelerated by AI, finished by you.

Start creating today at studio.flodesk.com.