Meet your biz magician
I'm a proud North Carolina native who can most likely be found planning my next trip, dreaming up a new recipe, adding items to my Nordstrom cart, or glued to my Barbie pink Kindle.
In 2021, I married Parker — my equal in stubbornness, love of adventure, and passion for great food. In 2022, we moved to the Florida panhandle with our labradoodle puppy, Bernadette "Bern" Brown, and have been enjoying the Gulf Coast’s ✨magical✨ vibe ever since.
Hi friend, I’m Sofia!
Writing comes more naturally to me than just about anything. That’s ultimately why I do what I do! I’m a firm believer that we are all blessed with God-given abilities, which we should use to bless others however we can.
I found my voice in writing. It brings me so much joy to inspire blog readers and help small business owners find their brand voice through this medium. It’s a feeling of empowerment I get to pass on to my clients!
The Heart behind the business
I graduated from NC State University in 2018 with a degree in Business Administration & Marketing (Go Pack!) and am also a certified makeup artist.
After graduation, I worked in multiple marketing agency settings, doing email marketing and account management, before going full-time freelance in April 2022, when I first launched my blog.
My backstory:
I have traveled the world once over (17 countries and quite a few repeats) but will never fulfill my wanderlust.
Favorite Country: It's a toss up between Italy and Morocco
Upcoming trips:
North Carolina — December 2024
Hawaii — Spring 2025
NYC — Spring 2025
A slight obsession with travel:
Currently on repeat:
We’re currently on a mission to visit all 63 national parks in the U.S. with some close friends!
I recently discovered Russian manicures and I will never — I repeat — never, go back.
Retail therapy, international travel, Gilmore Girls reruns, new skincare products, and anything that comes in a mini size is my favorite.
My current go-to easy recipe is this Thai Green Curry Ramen. Drooling.
Fun facts:
Get to know the business
I help creative small business owners in luxury markets resonate with their ideal clients through expertly researched, SEO-optimized blog, email, and Pinterest content.
Having worked on three luxury wedding hair and makeup teams as a professional artist as well as managing my own high-end bridal hair and makeup team, I know what it takes to be successful in a luxury market when the stakes are high and the competition is fierce.
Whether you’re a luxury branding designer or an editorial wedding photographer, I’ll help you unearth the aspects of your personal brand that set you apart in your niche.
In luxury sales, you’re not just selling a product or service; you’re selling a lifestyle. You have to look and sound exceptional—on paper and in person. I’ll help you show up authentically in your personal brand, messaging, and value proposition.
My approach boils down to one universal truth: Authenticity wins out every time. If your clients believe in it, they’ll buy into it.
The convergence of my past experience in email marketing, social media, sales, and business consulting forms a unique framework for collaboration; where other copywriters churn, burn, and recycle AI-generated content, my strategy begins and ends with creating evergreen, uniquely written copy that can’t be emulated.
About BY Sofia Brown
In luxury sales, you’re not just selling a product or service; you’re selling a lifestyle. You have to look and sound exceptional—on paper and in person. I’ll help you show up authentically in your personal brand, messaging, and value proposition.
My approach boils down to one universal truth: Authenticity wins out every time. If your clients believe in it, they’ll buy into it.
The convergence of my past experience in email marketing, social media, sales, and business consulting forms a unique framework for collaboration; where other copywriters churn, burn, and recycle AI-generated content, my strategy begins and ends with creating evergreen, uniquely written copy that can’t be emulated.
I help creative small business owners in luxury markets resonate with their ideal clients through expertly researched, SEO-optimized blog, email, and Pinterest content.
Having worked on three luxury wedding hair and makeup teams as a professional artist as well as managing my own high-end bridal hair and makeup team, I know what it takes to be successful in a luxury market when the stakes are high and the competition is fierce.
Whether you’re a high-end residential interior designer or an editorial wedding photographer, I’ll help you unearth the aspects of your personal brand that set you apart in your niche.
Never having to worry about ranking in Google Search.
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Gaining a partner who employs an SEO-first approach to executing copywriting & sales tactics.
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Leaning on someone who gets to know your personal brand intimately and genuinely cares about your success.
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I’ll never gatekeep my knowledge. I’ll always encourage you to ask ‘Why?’ and help you understand the technical aspects of SEO. My goal is to equip you, support you, and cheer you on through this pivotal season of growth (and beyond!)
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Means...
You know you're the expert. Your dream clients should know it too.
