Corrine Stoots Real Estate Case Study
Email Automation Foundation + Handoff
Email Automation Setup For A Maryland Real Estate Agent
Corrine didn't need more content — she needed a system to make the content she already had work harder. This case study shows how an established real estate brand's existing buyer and seller guides became an automated lead-nurture engine.
"To guide families through one of life's biggest transitions with trust, care, and exceptional service — while having fun and delivering an organized, elevated, relationship-driven experience."
With nearly six years in real estate, an investing background, and valuable buyer and seller guides already in hand, Corrine had the expertise and the assets — she'd just grown the business on referrals and was ready to scale intentionally.
The gap: her guides created a single moment of value, then leads downloaded and disappeared. There was no system to continue the relationship. In her words: "I have a love-hate relationship with marketing because I'm not good at it."
Here's the Sitch
After
Before
Strong experience, valuable buyer/seller guides, and a growing brand — but no delivery email, no automated follow-ups, no email infrastructure, and no path from "downloaded a guide" to "became a client."
A complete, authenticated email ecosystem with separate buyer and seller nurture journeys — capturing leads, segmenting audiences, and keeping Corrine top-of-mind through long buying and selling timelines.
5 lead-capture forms connected & QA-tested
4 automated buyer & seller workflows built
54% open rate on the first email to a stale list, post-handoff (2.8% CTR)
the problems we solved
Built the scalable foundation — authenticated Flodesk, segmentation, automated nurture, and lead capture — so growth no longer depends on her personal network.
How we solved it:
"I'm ready to grow beyond friends and family — but I don't know how to market myself."
Translated her ideas into running automation — buyer/seller journey strategy, workflows, templates, forms, and testing. From "ideas with no execution plan" to "systems running behind the scenes."
How we solved it:
"I have a love-hate relationship with marketing because I'm not good at it."
Two long-term nurture journeys (buyer + seller) plus contact workflows that deepen the relationship before the first conversation.
How we solved it:
"I know email is valuable, but I don't know how to use it strategically."
Connected the existing guides into the funnel (Guide → Workflow) so they became relationship-building assets instead of dead ends.
How we solved it:
"I have resources, but they're outdated and not aligned with my brand."
Branded email infrastructure — branding import, newsletter and listing templates, consistent touchpoints — reflecting the elevated, approachable experience she wanted clients to feel.
How we solved it:
"I need marketing that feels like me."
Key Wins
words
in corrine's
in corrine's
words
Corrine Stoots Real Estate · Baltimore & Maryland
“Sofia is all around an amazing business owner. She’s confident and direct. She knows exactly what will work to get results. She is trustworthy and extremely organized. She adds value and can implement a vision and goes the extra mile to make sure everything is perfect. I would absolutely recommend her to anyone!”
